Exploring the Expanding World of 360 Degree Images and Videos

The world of 360 degree images and videos is expanding rapidly as the technology to both capture and view these immersive visuals improves. Often viewed using virtual reality (VR) headsets or by scrolling around on mobile devices or computers, 360 degree visuals put the viewer right inside the action. There are a number of beneficial use cases across industries.

Real Estate

One of the most popular current uses of 360 imaging is in real estate. Home sellers can provide potential buyers with 360 degree visual tours of properties without the need for in-person showings. Viewers feel like they are walking through the rooms and can get an excellent sense of the layout, finishes, lighting and flow. Platforms like Matterport capture 360 degree visuals automatically as a photographer walks through a home. This allows for faster photo shoots and ease of use.

Travel & Hospitality

The travel industry is also leveraging 360 visuals to enable customers to get an immersive preview of destinations and accomodations. Hotels can provide virtual tours so guests can view rooms, pools, gym facilities and more before booking. Tourist attractions and cities use 360 imagery and video to entice visitors by allowing them to preview highlights, landscapes, museums, restaurants and more. Travel sites often incorporate 360 visuals to enable interactive exploration before committing to a trip.

Engineering & Construction

360 camera rigs are extremely useful for surveying land and properties during engineering planning and construction processes. Teams can capture detailed visuals of terrain, buildings, roads and infrastructure for analysis and to monitor progress over time without physically being onsite. Safety inspectors also leverage 360 imagery to audit facilities and projects remotely.

Education & Training

Immersive 360 visuals are hugely valuable for providing digital site tours and simulations for education and training. From exploring mars to running virtual labs to gaining cultural experiences like touring museums, 360 visual assets boost engagement and outcomes. Students retain more information compared to traditional learning resources. Healthcare field training leverages 360 video simulations of surgical procedures.


Here are some common questions around 360 images and videos:

What equipment is needed to view 360 degree visuals?

You can view 360 content using smartphones, tablets, computers and virtual reality headsets like the Oculus Rift. A VR headset provides the most immersive experience.

What cameras can capture 360 imagery and video?

Specialty 360 cameras like the Insta360 ONE X2 and GoPro MAX have multiple lenses to capture a 360 environment in one shot. Some higher end non-360 cameras can also shoot 360 b-roll video.

Can I create 360 images from regular photos or video?

Yes, software like PTGui can stitch together images captured from all angles within a space to form a unified 360 degree visual.

How large are 360 image and video files?

Because 360 captures an entire surrounding scene, the image and video files tend to be very large – often exceeding traditional formats by 20X. sufficient computing power is needed to process and store.

As camera hardware and software for processing 360 visuals continues to advance, so will the expansive applications across industries. The unique value of putting viewers directly into an environment for immersive exploration and analysis ensures exciting growth for the world of 360 imagery and video.

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